GRAVITY x HYDRO ICE

For GRAVITY x Hydro Ice, we developed the creative concept for an experience that brought together running, music and nightlife in Barcelona. From the spatial proposal and visual atmosphere to the coordination and production of the event, we transformed the initial idea into a real activation at Sutton Barcelona.

Hundreds of runners moved from the 5K finish line to the dance floor, creating a night built around movement, community and shared energy. Hydro Ice became part of the entire journey, keeping the experience fresh through its hottest moments and continuing the search for the world’s first