IZIPIZI × PRIMAVERA SOUND

For IZIPIZI × Primavera Sound, we created a campaign that connects each eyewear model with a different festival stage, giving every pair its own visual identity, mood and way of experiencing music. The project was built around three styles Classic, Modern and Sport each designed to reflect different musical tastes, personalities and attitudes within the festival.

Through art direction, photography, content, challenges and spatial activations, we turned each pair into a world that people could recognise themselves in. The result is a flexible campaign that brings IZIPIZI closer to a broad and diverse audience, using the energy of Primavera Sound as a natural space for discovery, connection and brand visibility.